TOP 50 BRANDS NIGERIA® 2024
89.6
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83.2
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77
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76.9
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73.8
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72.1
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72
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70.6
+1
69.8
+1
69.2
-2
FEATURES
HIGHLIGHTS
OUR BLOGS
The Power of Consumer Survey to Boost Competitiveness
Competition has becoming fiercer by the day in our crowded market, where consumers are bombarded with so many alternatives from...
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The Resilience Naija Spirit in the Face of Challenges
As we present the 2024 edition of BRANDNIGERIA, it’s impossible not to reflect on the extraordinary resilience of Nigerian businesses....
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Mobile Apps- A Game-Changer for Modern Brands
How Mobile Technology is Reshaping Corporate Strategy We live in a fast-paced digital world, where tech has more or less...
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A Satirical Musing on the 2024 Top Brands Evaluation
So, there I was, sitting in my favorite joint, caressing a cup of fresh pami with hot isiewu, my best...
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MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024
Lagos, Nigeria – [2nd September, 2024] – MTN Nigeria has once again demonstrated its market leadership by emerging as the...
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Dangote Industries Emerged the Most Valuable Brand – The 7th Time
Celebrating Excellence and Resilience Lagos, Nigeria – [2nd September, 2024] – We are thrilled to present the 2024 edition of...
Read More50 BRANDS THAT POWER NIGERIA 2024
10 BRANDS TO WATCH 2024
Youthful vibrant brands with exciting value propositions and promising. On their way to make the Top 50 League Table shortly
BRAND INSIGHTS
Brand as a promise
This are set of expected value proposition, pattern, feel and culture that is associated with your brand. That is whenever consumer comes in contact with you, the expectation they have about you.
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Brand as an Experience
Brand is the thought or image that comes to mind when a consumer comes in contact with you or any of your collections. This is formed based on previous experience or someone else’s narration. That is why most things are now experiential.
Brand is Strategic
Branding is strategic as has been proved repeatedly, while marketing is tactical. Branding determine the depth and the flow of all other activities, engagement and it influences culture.
Brand as a driver of choice
The brand is that thing that make a consumer to choose a particular product/service over another. It is the subliminal and intangible factor that uniquely differentiate you from the others.
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Brand is Confidence
Customers trust that the organisation, its product(s) or service(s) will do exactly what they already believe it will do, particularly based on previous experiences. Its been said that people often buy impulsively and justify later. Here, the brand is the justification.
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Brand is Valuable
Brand in summary has become one of the most valuable asset of a corporate organisation. From a financial point of view, a brand can be worth dozens of times the company’s book value. Though intangible, it is often the determinant of the sustainability of a business. This fact makes brand management indispensable.
NEWS FEATURES
Unity, Power & Strength Awards
Objective: Drive the Nigeria brand towards achieving TOP 10 Nation brand value by promoting positive narratives of individual and corporate brands that have achieved success against all odds, as better narrative for the brand.
Our Mission
