Lagos, Nigeria’s largest city, sprawls inland from the Gulf of Guinea across Lagos Lagoon. Victoria Island, the financial centre of the metropolis, is known for its beach resorts, boutiques and nightlife. To the north, Lagos Island is home to the National Museum Lagos, displaying cultural artefacts’ and craftworks. Place marketing “refers to the application of… Continue reading LAGOS PLACE BRANDING PLAN
Month: June 2019
BRAND NIGERIA ENJOY GLOBAL MENTIONS
One of the greatest event of 2018 and indeed the biggest sporting event in the world is the FIFAL World cup tournament. The Russian 2018 edition sets new records. The 2014 edition of the tournament in Brazil has over 3.4 billion audience. Every brands (including nation brands) want to be associated with such because of… Continue reading BRAND NIGERIA ENJOY GLOBAL MENTIONS
IMPERATIVES OF NATION BRANDNIG
In today’s intensely competitive world, where access to capital, talent, ideas and consumers gets ever easier, countries’ ability to compete against each other for share of mind, share of income, share of talent and share of voice, is significantly determined by the power of their brand image. Unless a country “stands for” something special and… Continue reading IMPERATIVES OF NATION BRANDNIG
#IAMBRANDNIGERIA & I’m Proud of It.
Every nation of the world is trading in a common market and with the same commodity; their’ reputation’. This is what attracts tourism, foreign investment and a critical driver of their economy. It also determines the manner of reception their citizens get when they cross international borders. Most first world nations and even the so… Continue reading #IAMBRANDNIGERIA & I’m Proud of It.
Automotive Technology Revolution – Transformation of Auto Industry
In today’s ever changing Economy, triggered by development in new markets, the new technology is on rise and changing consumer preferences towards ownership. Digital Economy and innovative new business models have revolutionized all industries and Automotive industry is no exception. For automotive sector, these forces are giving rise to four disruptive technology-driven trends: autonomous driving,… Continue reading Automotive Technology Revolution – Transformation of Auto Industry