September 2022 - TOP 50 BRANDS NIGERIA®

29 Sep 22

Are You Obidient, BATified or Atikulated?

It’s the fourth year again, a time we choose a new set of leaders who will pilot the affairs of the state for another term. For us, it’s been a mix of many things. Even though I am an incurable optimist, I haven’t seen much changes on the field of play from the last season, […]

23 Sep 22

Marketing Communications Mix In Brief

We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various […]

23 Sep 22

Japan And Soft Power Building Relations And Cooperation

The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard […]

23 Sep 22

Dangote: Most Valuable Brand Nigeria 2022

Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an […]

23 Sep 22

Globacom: Most Popular Brand 2022

Globacom, which recently marked its 19 years of quality services delivery in Nigeria has also emerged as the Most Popular Brand in the country for the year 2022. This was contained in a statement made available to newsmen as part of the public presentation of the 2022 brand evaluation by TOP 50 BRANDS NIGERIA. In […]