2024 - TOP 50 BRANDS NIGERIA®

09 Oct 24

The Power of Consumer Survey to Boost Competitiveness

Competition has becoming fiercer by the day in our crowded market, where consumers are bombarded with so many alternatives from all possible angles. With so many options available to consumers, simply having a great product or service has shown not to be enough anymore. Businesses now need to know exactly what their customers really want […]

17 Sep 24

The Resilience Naija Spirit in the Face of Challenges

As we present the 2024 edition of BRANDNIGERIA, it’s impossible not to reflect on the extraordinary resilience of Nigerian businesses. This year has been marked by significant changes—politically, economically, and socially, that have tested the strength of our enterprises. Yet, despite these challenges, the top 50 brands featured in this publication have not only weathered […]

16 Sep 24

Mobile Apps- A Game-Changer for Modern Brands

How Mobile Technology is Reshaping Corporate Strategy We live in a fast-paced digital world, where tech has more or less become a part of every facet of our lives. In recent times, mobile apps have risen to become powerful tools that is driving businesses. Mobile apps now influence how businesses engage with customers, manage operations, […]

13 Sep 24

A Satirical Musing on the 2024 Top Brands Evaluation

So, there I was, sitting in my favorite joint, caressing a cup of fresh pami with hot isiewu, my best way of calming the evening, when I caught wind of the latest rankings from the 2024 TOP 50 BRANDS NIGERIA®. “Wow, what a year it’s been for Nigerian brands! Despite them Oga at the Top’s […]

02 Sep 24

MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024

Lagos, Nigeria – [2nd September, 2024] – MTN Nigeria has once again demonstrated its market leadership by emerging as the Most Popular Brand in Nigeria for 2024, according to the results of the Top of the Mind (TOM) Survey conducted by TOP 50 BRANDS NIGERIA®. This year’s outcome is particularly significant as it represents an […]

02 Sep 24

Dangote Industries Emerged the Most Valuable Brand – The 7th Time

Celebrating Excellence and Resilience Lagos, Nigeria – [2nd September, 2024] – We are thrilled to present the 2024 edition of the TOP 50 BRANDS NIGERIA® rankings, an annual celebration of the most influential and valuable brands in the country. This year’s list is a testament to the resilience, innovation, and enduring relevance of brands that […]

30 Jul 24

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024 Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is […]

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25 Apr 24

Africa’s Promising Consumer Market – A Golden Opportunity for Brands

Africa has many times been viewed as a continent brimming with potential, but lacking the immediate consumer power to truly impact global markets. However, that perception is changing drastically. Though faced with myriad economic challenges, this ‘youngest continent’ demographically, according to the World Bank, is experiencing an increase in consumer spending. This is caused by […]

17 Apr 24

Brand Storytelling in the Digital Age: Standing Out in a Sea of Content

The Art of Standing Out in a Sea of Content: The Power of Storytelling in 2024 Every day, we are bombarded with myriad of contents, from social media feed, endless articles, videos, infographics, and listicles… It’s 2024, and the digital age has delivered on its promise: information overload. Attention spans are shrinking, and the fight […]

21 Mar 24

Why Brand Valuation Matters

Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target audience. This considers factors like customer satisfaction, brand awareness, brand loyalty, and how well the brand delivers on its promises. It’s basically measuring a brand’s health and effectiveness Brands are […]