{"id":2607,"date":"2025-11-20T12:29:32","date_gmt":"2025-11-20T12:29:32","guid":{"rendered":"https:\/\/top50brandsnigeria.com\/?page_id=2607"},"modified":"2025-12-26T22:25:46","modified_gmt":"2025-12-26T22:25:46","slug":"omniretail","status":"publish","type":"page","link":"https:\/\/top50brandsnigeria.com\/2025\/10-brands-to-watch-2025\/omniretail\/","title":{"rendered":"OmniRetail"},"content":{"rendered":"\t\t
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OmniRetail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Full Name<\/strong><\/td>\nOmniRetail<\/td>\n<\/tr>\n
Year of Establishment<\/strong><\/td>\n2019<\/td>\n<\/tr>\n
Website<\/strong><\/td>\nwww.omniretail.africa<\/a><\/td>\n<\/tr>\n
Headquarters \/ Regions<\/strong><\/td>\nLagos, Nigeria; active in Ghana and C\u00f4te d\u2019Ivoire<\/td>\n<\/tr>\n
Founder \/ Leadership<\/strong><\/td>\nDeepankar Rustagi (Founder & CEO)<\/td>\n<\/tr>\n
Core Offerings<\/strong><\/td>\nMplify (distributor tools), OmniBiz (retailer ordering), OmniPay (embedded payments)<\/td>\n<\/tr>\n
Scale & Reach<\/strong><\/td>\n200+ manufacturers; 5,800 distributors; 150,000+ informal retailers<\/td>\n<\/tr>\n
Recent Funding<\/strong><\/td>\nUS$20 million Series A (April 2025)<\/td>\n<\/tr>\n
Transactions Stats<\/strong><\/td>\n\u20a61.3 trillion processed in 2024; \u20a619 billion monthly BNPL disbursements<\/td>\n<\/tr>\n
Best Known As<\/strong><\/td>\nWest Africa\u2019s fastest-growing FMCG B2B-commerce platform and a tech-first enabler of informal retail.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OmniRetail, a Nigerian B2B e-commerce and embedded-finance platform, was founded in 2019 by technology entrepreneur Deepankar Rustagi. The company was developed with the vision of transforming traditional FMCG distribution in West Africa by digitizing fragmented supply chains and empowering informal retailers with seamless access to inventory, logistics, and financial services.<\/p>

At the core of OmniRetail\u2019s operation is its \u201cnetwork of networks\u201d model, an asset-light ecosystem connecting manufacturers, distributors, and retailers through three integrated platforms: Mplify (distributor tools), OmniBiz (retailer ordering), and OmniPay (embedded payments and credit). The company serves over 200 leading manufacturers (including Coca-Cola, Unilever, Kellogg\u2019s), nearly 5,800 distributors, and more than 150,000 informal retailers across Nigeria, Ghana, and C\u00f4te d\u2019Ivoire.<\/p>

OmniRetail achieved EBITDA profitability in 2023 and turned net-profit positive in 2024, an uncommon feat for African B2B commerce startups. In 2024, its embedded-finance arm processed a staggering \u20a61.3 trillion in transactions, and its Buy-Now-Pay-Later (BNPL) product, OmniPay, disbursed over \u20a619 billion monthly with near-zero default rates.<\/p>

In April 2025, OmniRetail secured a pivotal $20 million Series A equity round,led by Norfund (marking Norfund\u2019s first direct investment in an African startup) and Timon Capital, with follow-on support from Ventures Platform, Aruwa Capital, Goodwell Investments (via uMunthu Fund), and Flour Mills of Nigeria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OmniRetail Full Name OmniRetail Year of Establishment 2019 Website www.omniretail.africa Headquarters \/ Regions Lagos, Nigeria; active in Ghana and C\u00f4te d\u2019Ivoire Founder \/ Leadership Deepankar Rustagi (Founder & CEO) Core Offerings Mplify (distributor tools), OmniBiz (retailer ordering), OmniPay (embedded payments) Scale & Reach 200+ manufacturers; 5,800 distributors; 150,000+ informal retailers Recent Funding US$20 million Series […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2586,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2607","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/pages\/2607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/comments?post=2607"}],"version-history":[{"count":11,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/pages\/2607\/revisions"}],"predecessor-version":[{"id":4001,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/pages\/2607\/revisions\/4001"}],"up":[{"embeddable":true,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/pages\/2586"}],"wp:attachment":[{"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/media?parent=2607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/categories?post=2607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top50brandsnigeria.com\/2025\/wp-json\/wp\/v2\/tags?post=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}