MultiChoice Africa was one of the first pay-TV operations to be launched outside the United States of America. It all started in South Africa in 1986 when M-Net was founded as one of the first two subscription television services outside of the US. At this stage, MultiChoice was incorporated to provide subscriber management services for M-Net.
This Nigeria’s pioneer pay TV Company, MultiChoice made an entry into the country in 1994 in partnership with MultiChoice Africa, a company with firm commitment to the development of the continent.
Since 1995 when DStv was introduced, they have established presence across 48 African countries, entrenching its position at the forefront of entertainment benchmarked against the best operators across the globe. DStv’s unparalleled family entertainment packages allow subscribers flexibility in price and choice without compromising quality or variety.
DStv was launched in Nigeria in 1996 as a joint venture between MultiChoice Africa and Adewunmi Ogunsanya. MultiChoice Nigeria provides subscriber management services to DStv subscribers in Nigeria and has offices across the country.
MultiChoice Africa’s success grows its local partnerships, which have enabled the company to operate with an understanding of, and respect for, the many different cultures found on this diverse continent.
In the early 90s, while conventional wisdom was that one could make a good business from analogue technology, MultiChoice literally bet the bank on the idea that digital technology was the future of broadcasting in Africa. In 1995, MultiChoice launched its premium DStv bouquet on a newly-constructed digital platform, which has grown to cover nearly 50 countries in Africa and adjacent Indian Ocean islands, offering a range of pay-television services with a variety of language options as well as enhanced television.
In its over 20 years of existence in Nigeria, with the widest subscriber base in the Pay TV business in the country and other exciting features, multichoice Nigeria has earned itself significant brand equity and living up to its promises. We hope this equity will be built on subsequently.
