Toyota

Toyota Nigeria, Enduring, adaptable, elegance, wide acceptability, these are some of the words that could be used to describe the Toyota brand of automobile products since its first introduction into the Nigerian market in 1965. By 1976, the number of Toyota distributors had grown to five. Ten years later, Toyota Motor Corporation, Japan (TMC) appointed two additional distributors because of poor performance by some of the appointed distributors.

By 1995, four distributors; which included Elizade Nigeria Limited were the only surviving distributors for Toyota Motor Corporation, Japan. However, for ease of business processes and efficiency, Toyota Motor Corporation, Japan, decided to consolidate its operations by appointing Toyota (Nigeria) limited as its sole distributor in Nigeria.

This consequently paved the way in 1996 for Toyota (Nigeria) Limited (TNL) to commence operations as the exclusive distributor of Toyota Motors in Nigeria.

For over two decades now, the company has remained the exclusive franchise owner of the Toyota brand in Nigeria and has consistently sustained a top spot for the brand in the Nigerian automobile industry. This remarkable success story is attributable to the ingenuity and resourcefulness of the board of directors under the indefatigable Chairmanship of Chief Michael Ade. Ojo OON. His vision, industry and tireless commitment to the brand over the years have paved the way for the brand’s acceptance in Nigeria. Toyota Nigeria again had a strong outing in this annual brand ranking as one of the Brands that Power Nigeria.

Complementing the hard work of the board is a dynamic management team under the leadership of the Managing Director, Mr. Kunle Ade-Ojo. This has impacted positively on the fortune of the multiple awards winning auto brand as it has continued to break new grounds in the market place to the satisfaction of its customers.

As the Toyota brand ruled the world in volume, so also is in Nigeria, where it has become a vehicle of choice for all occasions. A simple walk down the street or any major highway will show this.