| #17 | MultiChoice Nigeria |
|---|---|
| BSM Index | 64 |
| YoY | – |
| CEO | John Ogbe |
| Year Founded (in Nigeria) | 1993 |
| Website | www.multichoiceafrica.com |
| Head Office | Plot 1381 Tiamiyu Savage Street, Victoria Island |
| Nationality | SA |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | $697.8 million |
| Employees | over 1000 |
| Marketing Budget | – |
MultiChoice Nigeria: Illuminating Entertainment, Empowering Communities
MultiChoice Nigeria has carved an indelible path as a pioneering force, ushering in a new era of premium entertainment. With its roots tracing back to 1993, when it launched Nigeria’s inaugural digital satellite broadcasting service, MultiChoice Nigeria is a testament to innovation, collaboration, and transformative impact. The little beginning of about 30 employees has since blossomed to over 1000 dedicated professionals, in turn, fostering an ecosystem that indirectly sustains over 20,000 jobs.
MultiChoice Nigeria’s commitment to enriching lives is epitomized through its DStv and GOtv platforms, which offer a variety of premium entertainment. A remarkable achievement lies in the fact that over 70% of Nigerians now enjoy content in their native languages, thanks to the Africa Magic Igbo, Yoruba, and Hausa channels.
Beyond the realm of entertainment, MultiChoice Nigeria is a formidable contributor to the Nigerian economy. A resounding testament to this lies in its direct and indirect contribution of a staggering N636.4 billion. The intricate supply value chain, comprising more than 12,000 dealers, retailers, installers, sales agents etc
Accenture’s 2019 Socio-Economic Impact Report highlighted the profound influence of MultiChoice Nigeria. The report unveils a story of significant contribution – N363 billion directly to Nigeria’s GDP, N57.1 billion in economic value through new business creation, N39.6 billion in taxes and fees, and N49.5 billion invested in content and local production facilities.
MultiChoice Nigeria’s influence stretches far beyond screens. Through platforms like M-Net and Africa Magic, the brand nurtures the country’s creative industry, commissioning series, reality shows, and films. Africa Magic, once a single channel in 2003, has burgeoned into a compelling bouquet of eight channels, delivering top-quality programming that includes iconic shows like The Voice Nigeria, Big Brother Naija, and the Africa Magic Viewers’ Choice Awards (AMVCA). The legendary series Tinsel, with its remarkable 2000 episodes, stands as a testament to the brand’s dedication, employing 1200 staff and crew in the process.
