About TOP 50 BRANDS
Nigeria’s Foremost Brand Evaluation and Marketing Firm.
Who We Are
TOP50 BRANDS NIGERIA® is Nigeria’s foremost brand evaluation and marketing firm that is dedicated to helping brand owners recognize, strengthen, and protect their most valuable, but intangible asset — their brand.
For over a decade, we have been the organizers of the annual TOP50 BRANDS NIGERIA report: a benchmark and report card by which corporate brands measure their market standing.
Our annual report reaches a global audience from over 120 countries through the BrandNigeria publication. This makes the voices of Nigerian brands heard globally.
10+
Years of Excellence
120+
Countries Reached
#1
Foremost Evaluation Firm
Our Expertise & Methodology
The BSM Model
Leveraging our signature Brand Strength Measurement (BSM) model, we rigorously assess how well brands deliver on promises. We evaluate brands based on Consumer Perception, Innovation, Quality, Visibility, and Relevance. Trusted results have placed our report among the most respected in the Nigerian corporate landscape.
Data-Driven Services
We offer deep, data-driven services including:
- Market Research & Surveys: Real consumer insight and competitor benchmarking tailored to your strategic goals.
- Perception & Sentiment Analysis: Tracking how your brand is seen in real-time; spotting risks and emerging opportunities early.
"Where data meets reputation. Where brands become stronger."