Adeniyi Omowunmi, Author at TOP 50 BRANDS NIGERIA®

07 Jun 23

How to Create the Right Brand Architecture

What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the […]

05 May 23

How to Be a Top of the Mind (TOM) Brand

Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful […]

04 May 23

Building a Top Brand: Strategies for Success

Creating a top brand is not easy, but it is essential for any business that wants to succeed in today’s competitive marketplace. A top brand is not just a name, it’s a promise of quality, reliability, and consistency that customers can count on. Building a top brand takes time, effort, and a strategic approach, but […]

29 Sep 22

Are You Obidient, BATified or Atikulated?

It’s the fourth year again, a time we choose a new set of leaders who will pilot the affairs of the state for another term. For us, it’s been a mix of many things. Even though I am an incurable optimist, I haven’t seen much changes on the field of play from the last season, […]

23 Sep 22

Marketing Communications Mix In Brief

We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various […]

23 Sep 22

Japan And Soft Power Building Relations And Cooperation

The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard […]

15 Jun 22

Oliver Win Big at the Campaign Global Agency of the Year Awards

It’s a hat-trick for OLIVER which has won a trio of Campaign Global Agency of the Year awards. Being acknowledged with this trifactor is an incredible achievement for OLIVER both globally and locally. OLIVER is the world’s only company to exclusively design, build and run in-house agencies for brands. Campaign magazine has recognized OLIVER and […]

31 Oct 21

Corporate Branding –Know How

A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees) .

31 Oct 21

These are Unusual Times Indeed!

In this edition of the BRANDNIGERIA, we present the much-anticipated report of the annual top brand's evaluation. It is the full report of the perceived value (non-monetary) of top corporate brands in the country for the year.

18 Oct 21

TOP 50 BRANDS NIGERIA 2021 COMMENTARY

Top50 Brands in Nigeria highlighted brands that have demonstrated strong resilience and adaptive capacity to the new normal in growing or maintaining their brands. These brands have been able to maintain consumers’ confidence and market shares as observed by professionals and analysts. A few things stand out.