The Most popular brand selection for the year, which is done with the TOM survey will now be conducted among Chief Marketing Officer’s and Head of Corporate Communications (Affair) of top corporate brands in the country.
Author: Adeniyi Omowunmi
How Glo Emerged the Most Popular Brand in Nigeria
One of the significant outcomes of the report is Globacom’s emergence as the Most Popular corporate brand in Nigeria 2020
Dangote, MTN, Globacom Topped 2020 Top Brands Evaluation.
TOP 50 BRANDS NIGERIA 2020. These are 60 Brands that Power Nigeria at 60.
What is Nigeria without these brands anyway?
TOP 50 BRANDS NIGERIA® 2019 RANKING
Brand has become the most important asset of a corporate organisation. It is beyond just beautiful logos and fine fonts. It is a promise! The brand is a statement of who you are and what you stand for. This is what comes to mind when people come in contact with you or any of your… Continue reading TOP 50 BRANDS NIGERIA® 2019 RANKING
BRAND NIGERIA – OUR COMMON HERITAGE
As I was about writing this piece, I listened to a speech by the erudite Professor Charles Soludo at the 1st of October 2019 ‘The Platform Nigeria’ organised by the Covenant Christian Centre, an event designed to facilitate growth in the areas of personal capacity, productivity and national development within Nigeria. His thoughts capture what… Continue reading BRAND NIGERIA – OUR COMMON HERITAGE
LAGOS PLACE BRANDING PLAN
Lagos, Nigeria’s largest city, sprawls inland from the Gulf of Guinea across Lagos Lagoon. Victoria Island, the financial centre of the metropolis, is known for its beach resorts, boutiques and nightlife. To the north, Lagos Island is home to the National Museum Lagos, displaying cultural artefacts’ and craftworks. Place marketing “refers to the application of… Continue reading LAGOS PLACE BRANDING PLAN
BRAND NIGERIA ENJOY GLOBAL MENTIONS
One of the greatest event of 2018 and indeed the biggest sporting event in the world is the FIFAL World cup tournament. The Russian 2018 edition sets new records. The 2014 edition of the tournament in Brazil has over 3.4 billion audience. Every brands (including nation brands) want to be associated with such because of… Continue reading BRAND NIGERIA ENJOY GLOBAL MENTIONS
IMPERATIVES OF NATION BRANDNIG
In today’s intensely competitive world, where access to capital, talent, ideas and consumers gets ever easier, countries’ ability to compete against each other for share of mind, share of income, share of talent and share of voice, is significantly determined by the power of their brand image. Unless a country “stands for” something special and… Continue reading IMPERATIVES OF NATION BRANDNIG
#IAMBRANDNIGERIA & I’m Proud of It.
Every nation of the world is trading in a common market and with the same commodity; their’ reputation’. This is what attracts tourism, foreign investment and a critical driver of their economy. It also determines the manner of reception their citizens get when they cross international borders. Most first world nations and even the so… Continue reading #IAMBRANDNIGERIA & I’m Proud of It.
Automotive Technology Revolution – Transformation of Auto Industry
In today’s ever changing Economy, triggered by development in new markets, the new technology is on rise and changing consumer preferences towards ownership. Digital Economy and innovative new business models have revolutionized all industries and Automotive industry is no exception. For automotive sector, these forces are giving rise to four disruptive technology-driven trends: autonomous driving,… Continue reading Automotive Technology Revolution – Transformation of Auto Industry