Dangote, First Bank, BUA Group, Julius Berger, Toyota, HBM and other leading brands featured prominently LAGOS, NIGERIA – September 21, 2026: The highly anticipated TOP 50 BRANDS NIGERIA® 2026 annual ranking will be unveiled on Friday, October 30, at the Brand Nigeria Leadership Forum & Awards 2026 in Lagos, alongside the 20 Top Fintech Brands […]
Lebara has officially switched on its mobile network in Nigeria, marking the telecom brand’s first entry into Africa and introducing what it describes as the country’s first fully self-service SIM activation process. The launch is a culmination of months of anticipation after the company, operating as a Tier 5 Mobile Virtual Network Operator (MVNO), began […]
Why it matters, what you’re actually buying, and what investors need to know before subscribing. The Dangote Petroleum Refinery and Petrochemicals FZE has officially opened its Initial Public Offering (IPO) on the Nigerian Exchange, offering 4.1 billion ordinary shares at ₦525 per share. If fully subscribed, the offer could raise approximately ₦2.15 trillion, making it […]
TOP 20 FINTECH BRANDS NIGERIA® 2026 The Fintech Brand Strength Index (FBSI) Nigeria has emerged as one of Africa’s leading fintech markets with growing influence across the Africa and even beyond. Local fintech companies are playing important role in expanding access to financial services, thereby influencing the country’s digital economy. Beyond developing innovative technology, […]
Post-inflation. Post-japa. Post-everything. Who is today’s Nigerian really? Nigeria has always been a market that forces brands to evolve. But the last few years have gone beyond the textbook “normal evolution.” They have been like a full reset. Inflation has shifted household priorities in ways unbelievable. The FX crisis has reshaped consumption patterns. The japa […]
Every home that had a phone line, had a NITEL. Every business that sent a fax relied on it. By every internal measurement available to them, subscriber numbers, revenue, government backing, it wasn’t just a market leader, it was the brand people remembered first. It was dominant. More importantly, it was top-of-mind. Then something changed! […]
The Race Toward 2026 Has Already Begun. The annual 50 Top Brands evaluation result is more than a celebration of corporate excellence, rather, a statement of where Nigeria stands, the brands that power this stand and what these brands must do to remain top. At a time when the nation is going through a period […]
10 Most Underrated Brands in Nigeria In the market today, brand visibility is often equated with success. However, many noteworthy corporate brands in Nigeria wield enormous influence with significant impact without making a lot of noise about themselves. While people often talk about loud brands, these brands do not necessarily dominate headlines or trend on […]
The Brand Strength Measurement (BSM) Index is a qualitative, non-financial evaluation model that is designed to measure a brand’s ability to deliver on its promise to consumers. It assesses brand strength using key consumer decision drivers, including visibility, perception, leadership, and societal relevance. The Most Valuable Asset The brand has become one of the most […]
Dangote Tops Nigeria’s Most Valuable Brands Ranking for 8th Year Dangote Industries has once again emerged as Nigeria’s Most Valuable Brand, topping the 2025 TOP 50 BRANDS NIGERIA® ranking for the eighth consecutive year. With a Brand Strength Measurement (BSM) Index of 86.3, Dangote retained its lead as the nation’s industrial powerhouse and one of […]
