| #20 | MultiChoice Nigeria |
|---|---|
| BSM Index | 61.99 |
| YoY | -1 |
| CEO | John Ogbe |
| Year Founded (in Nigeria) | 1993 |
| Website | www.multichoiceafrica.com |
| Head Office | Plot 1381 Tiamiyu Savage Street, Victoria Island |
| Nationality | SA |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | – |
| Employees | – |
| Marketing Budget | – |
MultiChoice is Nigeria’s pioneer pay TV service provider having launched the first digital satellite broadcasting service in 1993. It is joint venture between MultiChoice Africa and Nigerian businessman and Senior Advocate of Nigeria (SAN), Adewunmi Ogunsanya. From small beginnings of about 30 employees, we have grown to over 1000 employees while indirectly supporting over 20,000 more jobs. We offer premium entertainment comprising general entertainment, news, information, sports and education channels through our DStv and GOtv platforms.
Today, more than 70% of Nigerians enjoy content in their mother tongues through our Africa Magic Igbo, Yoruba and Hausa channels while interacting with MultiChoice Nigeria through our Value Chain comprising Dealers, Retailers, Installers and Sabimen. In servicing our customers and serving their needs for great content, our business has directly and indirectly contributed N636.4 billion to the Nigerian economy.
Multochoice supply value chain includes more than 12000 dealers, retailers, installers, sales agents and sabimen. 2019 Socio-Economic Impact Report from AccentureTM estimates that from 2016 – 2019 alone, MultiChoice Nigeria contributed N363 billion directly to Nigeria’s GDP, created economic value of N57.1 billion through new businesses. In addition, the business paid N39.6 billion in taxes and fees and spent N49.5 billion on content and local production facilities with 177,459 hours of content commissioned.
The brand has contributed immensely to the growth on Nigerian creative industry through M-Net and Africa Magic, where it commission series, reality shows and light entertainment programmes and films in local languages. From one channel in 2003, Africa Magic has expanded to eight, fuelling an insatiable demand for more top-quality programming premium content such as The Voice Nigeria, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent. One of the most popular Africa Magic series, Tinsel, has clocked more than 2000 episodes while employing 1200 staff and crew.
The brand also invested in local sport through initiatives, such as:
- GOtv boxing, meant to revived boxing in Nigeria with better organization and funding leading to better remuneration for boxers and greater engagement of people involved in boxing-related economic activities,
- Sponsorship and broadcasting of the Nigerian Professional Football League and DStv Basketball which promoted players, administrators, clubs, leagues and perhaps most importantly, youth development.
Other are the Multichoice Talent Factory and so much more.
