Builder

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30 Jul 24

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024 Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is […]
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07 Jun 23

How to Create the Right Brand Architecture

What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate.  It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the […]
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