For a record 6th time, Dangote Industries’ unwavering dominance, the esteemed brand has once again secured the top spot as Nigeria’s Most Valuable Brand. This achievement was confirmed by the brand and marketing firm, TOP 50 BRANDS NIGERIA, as part of its comprehensive 2023 Top Brands perception assessment. Dangote Continue to Excel Dangote’s consistent excellence is showcased by… Continue reading Dangote Again Emerged the Most Valuable Brand in Nigeria
Category: CEO Interviews
How to Create the Right Brand Architecture
What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the… Continue reading How to Create the Right Brand Architecture
How to Be a Top of the Mind (TOM) Brand
Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful… Continue reading How to Be a Top of the Mind (TOM) Brand
Marketing Communications Mix In Brief
We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various… Continue reading Marketing Communications Mix In Brief
Japan And Soft Power Building Relations And Cooperation
The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard… Continue reading Japan And Soft Power Building Relations And Cooperation
Dangote: Most Valuable Brand Nigeria 2022
Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an… Continue reading Dangote: Most Valuable Brand Nigeria 2022
Globacom: Most Popular Brand 2022
Globacom, which recently marked its 19 years of quality services delivery in Nigeria has also emerged as the Most Popular Brand in the country for the year 2022. This was contained in a statement made available to newsmen as part of the public presentation of the 2022 brand evaluation by TOP 50 BRANDS NIGERIA. In… Continue reading Globacom: Most Popular Brand 2022
This is just a test blog with lots of lorems and Ipsums
Lorem ipsum dolor sit amet Argungu Fishing Festival This colorful annual festival takes place in Arugungu,(“ar-GOON-goo”), a riverside town in Kebbi State, about 64 miles from Sokoto. 3. Sharo/Shadi Festival The Fulani culture presents a complex system, involving age-old initiations. The most important is the Sharo or Shadi (flogging meeting), believed to have originated among… Continue reading This is just a test blog with lots of lorems and Ipsums