CEO Interviews Archives - TOP 50 BRANDS NIGERIA®

23 Aug 23

Dangote Again Emerged the Most Valuable Brand in Nigeria

For a record 6th time, Dangote Industries’ unwavering dominance, the esteemed brand has once again secured the top spot as Nigeria’s Most Valuable Brand. This achievement was confirmed by the brand and marketing firm, TOP 50 BRANDS NIGERIA, as part of its comprehensive 2023 Top Brands perception assessment. Dangote Continue to Excel Dangote’s consistent excellence is showcased by […]

07 Jun 23

How to Create the Right Brand Architecture

What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the […]

05 May 23

How to Be a Top of the Mind (TOM) Brand

Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful […]

23 Sep 22

Marketing Communications Mix In Brief

We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various […]

23 Sep 22

Japan And Soft Power Building Relations And Cooperation

The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard […]

23 Sep 22

Dangote: Most Valuable Brand Nigeria 2022

Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an […]

23 Sep 22

Globacom: Most Popular Brand 2022

Globacom, which recently marked its 19 years of quality services delivery in Nigeria has also emerged as the Most Popular Brand in the country for the year 2022. This was contained in a statement made available to newsmen as part of the public presentation of the 2022 brand evaluation by TOP 50 BRANDS NIGERIA. In […]

14 Nov 15

This is just a test blog with lots of lorems and Ipsums

Lorem ipsum dolor sit amet Argungu Fishing Festival This colorful annual festival takes place in Arugungu,(“ar-GOON-goo”), a riverside town in Kebbi State, about 64 miles from Sokoto. 3. Sharo/Shadi Festival The Fulani culture presents a complex system, involving age-old initiations. The most important is the Sharo or Shadi (flogging meeting), believed to have originated among […]