News Archives - TOP 50 BRANDS NIGERIA®

09 Oct 24

The Power of Consumer Survey to Boost Competitiveness

Competition has becoming fiercer by the day in our crowded market, where consumers are bombarded with so many alternatives from all possible angles. With so many options available to consumers, simply having a great product or service has shown not to be enough anymore. Businesses now need to know exactly what their customers really want […]

17 Sep 24

The Resilience Naija Spirit in the Face of Challenges

As we present the 2024 edition of BRANDNIGERIA, it’s impossible not to reflect on the extraordinary resilience of Nigerian businesses. This year has been marked by significant changes—politically, economically, and socially, that have tested the strength of our enterprises. Yet, despite these challenges, the top 50 brands featured in this publication have not only weathered […]

16 Sep 24

Mobile Apps- A Game-Changer for Modern Brands

How Mobile Technology is Reshaping Corporate Strategy We live in a fast-paced digital world, where tech has more or less become a part of every facet of our lives. In recent times, mobile apps have risen to become powerful tools that is driving businesses. Mobile apps now influence how businesses engage with customers, manage operations, […]

13 Sep 24

A Satirical Musing on the 2024 Top Brands Evaluation

So, there I was, sitting in my favorite joint, caressing a cup of fresh pami with hot isiewu, my best way of calming the evening, when I caught wind of the latest rankings from the 2024 TOP 50 BRANDS NIGERIA®. “Wow, what a year it’s been for Nigerian brands! Despite them Oga at the Top’s […]

02 Sep 24

MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024

Lagos, Nigeria – [2nd September, 2024] – MTN Nigeria has once again demonstrated its market leadership by emerging as the Most Popular Brand in Nigeria for 2024, according to the results of the Top of the Mind (TOM) Survey conducted by TOP 50 BRANDS NIGERIA®. This year’s outcome is particularly significant as it represents an […]

02 Sep 24

Dangote Industries Emerged the Most Valuable Brand – The 7th Time

Celebrating Excellence and Resilience Lagos, Nigeria – [2nd September, 2024] – We are thrilled to present the 2024 edition of the TOP 50 BRANDS NIGERIA® rankings, an annual celebration of the most influential and valuable brands in the country. This year’s list is a testament to the resilience, innovation, and enduring relevance of brands that […]

30 Jul 24

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024 Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is […]

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25 Apr 24

Africa’s Promising Consumer Market – A Golden Opportunity for Brands

Africa has many times been viewed as a continent brimming with potential, but lacking the immediate consumer power to truly impact global markets. However, that perception is changing drastically. Though faced with myriad economic challenges, this ‘youngest continent’ demographically, according to the World Bank, is experiencing an increase in consumer spending. This is caused by […]

21 Mar 24

15 Most Consistently Rated Brands in Nigeria

The Nigerian business landscape is a dynamic and ever-evolving one. In this competitive environment, standing out from the crowd and mantaining a top position requires a commitment to excellence and a deep understanding of the consumers. That is what set the top brands in Nigeria apart from others. The annual TOP 50 BRANDS NIGERIA® ranking […]

08 Sep 23

Automobile Brands: A Fascinating World of Wheels

Automobiles…. A piece of machinery created by mankind to ease the strain given by transport of people and commodities. By the end of January of the blooming year of 1886 where the first combustion engines were built right after the release of steam engines, Mr. Carl Benz, the former owner and founder of today’s well […]