As we present the 2024 edition of BRANDNIGERIA, it’s impossible not to reflect on the extraordinary resilience of Nigerian businesses. This year has been marked by significant changes—politically, economically, and socially, that have tested the strength of our enterprises. Yet, despite these challenges, the top 50 brands featured in this publication have not only weathered… Continue reading The Resilience Naija Spirit in the Face of Challenges
Category: Publications
Mobile Apps- A Game-Changer for Modern Brands
How Mobile Technology is Reshaping Corporate Strategy We live in a fast-paced digital world, where tech has more or less become a part of every facet of our lives. In recent times, mobile apps have risen to become powerful tools that is driving businesses. Mobile apps now influence how businesses engage with customers, manage operations,… Continue reading Mobile Apps- A Game-Changer for Modern Brands
A Satirical Musing on the 2024 Top Brands Evaluation
So, there I was, sitting in my favorite joint, caressing a cup of fresh pami with hot isiewu, my best way of calming the evening, when I caught wind of the latest rankings from the 2024 TOP 50 BRANDS NIGERIA®. “Wow, what a year it’s been for Nigerian brands! Despite them Oga at the Top’s… Continue reading A Satirical Musing on the 2024 Top Brands Evaluation
MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024
Lagos, Nigeria – [2nd September, 2024] – MTN Nigeria has once again demonstrated its market leadership by emerging as the Most Popular Brand in Nigeria for 2024, according to the results of the Top of the Mind (TOM) Survey conducted by TOP 50 BRANDS NIGERIA®. This year’s outcome is particularly significant as it represents an… Continue reading MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024
Dangote Industries Emerged the Most Valuable Brand – The 7th Time
Celebrating Excellence and Resilience Lagos, Nigeria – [2nd September, 2024] – We are thrilled to present the 2024 edition of the TOP 50 BRANDS NIGERIA® rankings, an annual celebration of the most influential and valuable brands in the country. This year’s list is a testament to the resilience, innovation, and enduring relevance of brands that… Continue reading Dangote Industries Emerged the Most Valuable Brand – The 7th Time
CMO’s – TOP OF THE MIND (TOM) SURVEY 2024
CMO’s – TOP OF THE MIND (TOM) SURVEY 2024 Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is… Continue reading CMO’s – TOP OF THE MIND (TOM) SURVEY 2024
Africa’s Promising Consumer Market – A Golden Opportunity for Brands
Africa has many times been viewed as a continent brimming with potential, but lacking the immediate consumer power to truly impact global markets. However, that perception is changing drastically. Though faced with myriad economic challenges, this ‘youngest continent’ demographically, according to the World Bank, is experiencing an increase in consumer spending. This is caused by… Continue reading Africa’s Promising Consumer Market – A Golden Opportunity for Brands
Brand Storytelling in the Digital Age: Standing Out in a Sea of Content
The Art of Standing Out in a Sea of Content: The Power of Storytelling in 2024 Every day, we are bombarded with myriad of contents, from social media feed, endless articles, videos, infographics, and listicles… It’s 2024, and the digital age has delivered on its promise: information overload. Attention spans are shrinking, and the fight… Continue reading Brand Storytelling in the Digital Age: Standing Out in a Sea of Content
Why Brand Valuation Matters
Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target audience. This considers factors like customer satisfaction, brand awareness, brand loyalty, and how well the brand delivers on its promises. It’s basically measuring a brand’s health and effectiveness Brands are… Continue reading Why Brand Valuation Matters
Essence of the Annual TOP 50 BRANDS NIGERIA®
The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on their promises to consumers. This evaluation constitutes a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its… Continue reading Essence of the Annual TOP 50 BRANDS NIGERIA®