Coca-cola Nigeria, a member of the Coca-Cola Hellenic Group, maker of the best know brand and biggest beverage in the world delighted its Nigerian audience with an innovative ‘Share a Coca-cola’ campaign this year. This did not only reignite the love for the brand, but also enhance the global performance.
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is also the best-known product in the world.
In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world.
In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and in 1953; it started production at a bottling facility in Ebute-Metta, Lagos. Over the years production capacity has grown and it presently has 13 bottling facilities and over 80 distribution warehouses located across the country.
This world biggest and most popular beverage brand has also maintained a placement among the top 10 global brands.
Since production started, NBC Plc has remained the largest bottler of non-alcoholic beverages in the country in terms of sales volume, with about 1.8 billion bottles sold per year, making it the second largest market in Africa.
Today, Coca-Cola Nigeria Limited is part of the Coca-Cola Hellenic Bottling company (Coca-Cola Hellenic), one of The Coca-Cola Company’s largest anchor bottlers worldwide. Coca-Cola Hellenic operates in 28 countries, serves more than 560 million consumers and with 2.1 billion unit cases sales in 2009.
In Nigeria, the Coca-Cola System comprises the Nigeria Bottling Company Ltd and Coca-Cola Nigeria Limited, a subsidiary of The Coca-Cola Company, the biggest bottlers of
non-alcoholic beverages in Nigeria.
Coca-Cola Nigeria Limited is responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research. Coca-Cola’s operations stand at 13 facilities, 60 depots and over 400,000 dealers nationwide.
With various awards of recognition to show, Coca-Cola is one of the major socially responsible organisations in Nigeria.
