Peak milk, a truly Nigerian iconic brand, Friesland’s flagship product is synonymous to milk in Nigeria. FrieslandCampina is still a leader in the dairy sector, which is also the second largest segment in the food and beverage industry in Nigeria
FrieslandCampina WAMCO Nigeria PLC, formerly known as Friesland Foods WAMCO Nigeria Plc is a multinational manufacturing company. It is an affiliate of Royal FrieslandCampina of The Netherlands, the world’s largest dairy cooperative. Its headquarters is in the Ikeja industrial area of Lagos State and operates an extensive distribution network across Nigeria’s 36 states and the Federal Capital Territory.
FrieslandCampina WAMCO Nigeria PLC has been a necessary part of most Nigerian homes since 1954 through its flagship brand peak Milk. The brand has also proven to be strong market leaders in the Nigerian market.
The company has continued to play a leading role in the production, processing, packaging, marketing and distribution of various milk products in Nigeria. With an annual turnover of N111.12 billion in 2012 and a dominant market share driven by her key brands, Peak, Three Crowns and Friso. It pioneered the manufacture of evaporated milk and is the market leader in the introduction of fortified based milk products in Nigeria. It is currently ISO 9001:2008 certified and the first dairy company in Nigeria to be HACCP certified.
With the mission to providing enjoyable, high quality dairy based nutrition to Nigerian consumers to perform at their best in every stage of life, FrieslandCampina WAMCO will continue to be the leader in dairy based nutrition in Nigeria by offering consumers branded products that are excellent in quality, innovative and preferred throughout the West African region.
The brand is also deeply committed to improving the lives and welfare of its consumers and communities across the country. Over the years, the company has proven itself an excellent corporate citizen by supporting schools, charities and communities across Nigeria.
In its effort to meet identified social needs and contribute to the welfare and development of Nigeria, the company launched its Corporate Citizenship projects in 2004. The projects were; Water Project, School Adoption and Tertiary Endowments.
The company has since commissioned 41 solar boreholes, equipped 18 public secondary schools, with books and computers to facilitate learning.
A recent research on the consumption of milk products indicated an expetd increase by a value Compounded Annual Growth Rate (CAGR) of 3 per cent in 2015 when compared to 2014 prices. Friesland Campina is here for the long haul.
Peak Milk arrived Nigeria in the year 1954, the warm reception and market opportunities led to the incorporation of West Africa Milk Company (WAMCO) in 1973. The company started local production of Peak milk in 1975 and a can factory in 1978
FrieslandCampina’s vision is to continue to be the leader in dairy based nutrition in Nigeria by offering consumers branded products that are excellent in quality, innovative and preferred throughout the West African region.
