Promasidor Nigeria is a fast moving consumer goods (FMCG) company with head quarter in Lagos, Nigeria. with popular products in the dairy, non-dairy, beverages, culinary and cereal categories.
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. He realized that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa.
Promasidor has enjoyed tremendous success for over 30years of operation across various African countries. , they have enjoyed ongoing success for over 30 years. This success has been built on not only understanding the needs of the consumers, but also on the understanding of the needs of employees, suppliers and stakeholders.
“We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa. “
“Our vision is to provide the opportunity to purchase our brands to everyone in Africa, because we firmly believe that everyone in Africa deserves that opportunity. We intend on executing this vision by operating within a clear set of rules. “
A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and the company began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
Promasidor Nigeria started operations in Nigeria in 1993 and since then it has experienced tremendous growth and presently employs about 1200 people across the country. It holds a leading position in the Nigerian powdered milk market with its COWBELL MILK brand, which has found its way into the hearts and homes of thousands of consumers.
Products Include Cowbell Milk, Miksi, Onga Seasoning, Cowbell Choco, Amila, Top Tea, Loya Milk, Amila, etc.CSR
Promasidor Nigeria, as a socially responsible corporate citizen, has committed to investing in the Nigerian educational sector through the various sponsorship and social responsibility projects of its brands.
Promasidor Nigeria has been active in sponsoring community activities, such as the annual National Cowbell Mathematics Secondary Schools Competition, Cowbell Grassroots Football Tournaments, schools inter-house sports across Nigeria, the Cowbell JAMB awards and the Cowbell Chocolate Reward for Excellence scheme for primary schools.
