MTN Nigeria’s dominance in the 2024 Top Brands evaluation is a clear reflection of its influence among both the multinational and telecommunications categories in the country. As the leading brand among the 26 multinational brands, which make up 52% of the Top 50 Brands list, MTN’s influence extends far beyond Nigeria’s borders. With over 81 million subscribers, MTN commands an impressive 37.3% of Nigeria’s GSM market, showcasing its wide reach and consumer loyalty. This further solidifies its status as a market leader.
This widespread consumer base is a reflection of MTN’s ability to consistently deliver reliable services, innovative products, and strong customer engagement. Whether it’s through voice, data, or digital services, MTN has successfully positioned itself as the go-to brand for connectivity and communication in Nigeria. This also show its relevant as a top-of-mind brand among consumers, as showed by 81.5% of respondents citing it as their Top-of-Mind (TOM) brand.