TOM

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30 Jul 24

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024

CMO’s – TOP OF THE MIND (TOM) SURVEY 2024 Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is […]
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05 May 23

How to Be a Top of the Mind (TOM) Brand

Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful […]
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