| #31 | Tecno Mobile |
|---|---|
| BSM Index | 59.5 |
| YoY | +19 |
| CEO | |
| Year Founded (in Nigeria) | 2008 |
| Website | |
| Head Office | 2A Isaac John St, Ikeja GRA, Lagos |
| Nationality | China |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | – |
| Employees | – |
| Marketing Budget | – |
TECNO Mobile, a global smartphone brand that creates elegantly designed smartphones with the most recent technologies for progressive individuals in over 70 countries, is a member of Trassion Holdings, and is today the largest phone manufacturer by volume sales in Africa.
Now, a premium smartphone device maker with a ‘Stop at nothing’ brand essence, Tecno is committed to unlocking soundest contemporary technologies for progressive individuals across global emerging market, giving them elegant designed intelligent products that inspires consumers to uncover a world of possibilities
TECNO was the first dual SIM mobile phone brand to hit the Nigerian and also African telecom market, and has since then stayed true to the maxim “think globally, act locally.” It has achieved outstanding success in translating modern technology into superior localized products.
Its portfolio span across smartphones, tablets, smart wearable and Alot devices made for consumers across many developing nation.
Tecno was founded in 2006 as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. In 2007, Tecno created a second brand, Itel that sold in Africa and in May 2017 was recognized as the “most student friendly brand.” In early 2008, Tecno focused entirely on Africa, following its first hand market research, and by 2010, it was among the top three mobile phone brands in the continent.
Aside from its successes in the African market, Transsion popular brands are among the fastest growing smartphone brands in India, with a YoY growth of 40% in 2019. It was also the number one brand in the entry-level smartphone market.
In the face of fierce market competition, Transsion has established a brand that adapts to the market environment at various stages with the ‘Together We Can’ mantra.
The brand was founded by George Zhu Zhaojiang, a Chinese businessman, and his business partner in July 2006. The company originally traded as Tecno Telecom Limited, with its base in Hong Kong and a R&D centre in Shanghai, China. However, research garnered from early visits to Africa and Latin America convinced Zhaojiang and his team that Africa could represent their most lucrative market.
Today, Tecno and other members of the Trassion holding phone brands remains the king of African smart phone market.
