CMO’s – TOP OF THE MIND (TOM) SURVEY 2024
Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is a key factor in the annual 50 top brands evaluation.
The TOM survey is a key factor in the Brand Strength Measurement (BSM), a model which evaluate brand strength from consumer’s perspective is designed to identify the brands that most readily come to mind among consumers. By understanding which brands are top-of-mind for influential executives, the survey provides invaluable data for assessing brand awareness and recall, which are vital determinant of followership and market dominance.
WHY CMOs AND CORPORATE LEADERS?.
The decision to engage senior corporate leaders, including Chief Marketing Officers (CMOs) and Heads of Corporate Affairs, is driven by their deep understanding of the intricacies of brand building market dynamics and consumer behavior. These executives possess a unique perspective shaped by years of experience in crafting and managing successful brands. Their insights have significantly enhance the accuracy and reliability of the TOP 50 BRANDS NIGERIA® ranking data over the past couple of years.
“We believe that the perspectives of seasoned executives are crucial to the success of this TOM survey,” said Taiwo Oluboyede, CEO, TOP 50 BRANDS NIGERIA. “Their knowledge of the market, consumer trends, and brand dynamics will provide invaluable data that will inform our analysis and ultimately shape the final ranking of Nigeria’s top brands.”
OUTCOME OF SURVEY.
Participants in the TOM survey will be recognized at the upcoming BRAND NIGERIA LEADERSHIP FORUM, where the results of the survey, the overall evaluation reports and other key findings will be presented in the BRANDNIGERIA Publications. The forum will offer a platform for industry leaders to discuss the implications of the research and explore strategies for building stronger brands.
HOW TO PARTICIPATE.
To participate, respondents are to mention 10 corporate brands (company brands) that easily comes to mind or they ca recall. This is an unprompted survey, so respondents are at liberty to say what come to their mind. For quality checks, respondents are not allowed to mention their own brands, i.e. the brand they work for or represent. This is to avoid prejudice.
Please click on this link here to submit your Top 10 Brands or send as whatsapp to this number 09097845463.
The TOP 50 BRANDS NIGERIA® is a highly regarded industry benchmark that recognizes and rewards brands that have demonstrated exceptional performance and consumer appeal. By involving top executives in the survey process, the organizers aim to further strengthen the credibility and impact of the ranking.
