Promasidor- Top50 Brands 2025
Promasidor Nigeria
Year of Establishment | 1993 |
Website | |
Headquarters | Cowbell Way, Isolo Industrial Estate, Isolo, Lagos, Nigeria |
MD / CEO | François Gillet |
Number of Branches / Operations Presence | Not branch-based; operates via production and marketing facilities across Nigeria- no public branch count available |
Areas of Interest (Products) | FMCG—powdered milk (Cowbell, Loya, Miksi), cocoa drinks (Cowbell chocolate, Twisco, Amila, etc.), Onga seasoning (powder & cubes), cereals (Sunvita), tea (Top Tea), and other beverages |
Countries of Operation | Nigeria primarily; exports to neighboring countries like Benin, Niger, Chad, and Central African Republic |
Annual Turnover / Revenue | -) |
Number of Staff | Over 1500 |
Marketing Budget | Not publicly disclosed |
Contact Address | Cowbell Way, Isolo Industrial Estate, Isolo, Lagos, Nigeria |
Flagship Product | Cowbell milk – sachet powdered milk (market pioneer and revenue engine) |
Best Known As | A consumer-centric FMCG powerhouse, known for pioneering sachet milk in Nigeria and brands like Cowbell, Onga, and Top Tea—also recognized for CSR initiatives like Cowbellpedia |
Promasidor Nigeria has consistently maintained its position as one of the most valuable and trusted food and beverage companies in Nigeria, a status reaffirmed by its popular product offerings, market leadership in powdered and fortified foods, and commitment to nutrition, quality, and community development.
Established in 1993, Promasidor Nigeria is a subsidiary of the Promasidor Group, a leading African food and beverage company with operations across the continent. Since its inception, the company has built a strong presence in Nigeria’s dairy and nutrition markets, focusing on providing high-quality, affordable, and nutritious products that meet the dietary needs of Nigerians.
Promasidor Nigeria’s flagship brands include Cowbell Milk, Loya Milk, Miksi, Onga seasoning, and Yumvita fortified milk drink, all of which have become household staples. Cowbell Milk, in particular, has maintained market leadership in the powdered milk category for decades, recognized for its quality, affordability, and nutritional value.
The brand operates modern production facilities in Lagos and other strategic locations, ensuring adherence to NAFDAC regulations, HACCP, and ISO quality management standards. These facilities emphasize hygiene, consistent quality, and safe food processing, reinforcing consumer confidence in Promasidor’s products.
Economically, Promasidor Nigeria contributes significantly to local employment, providing direct jobs to hundreds of Nigerians while indirectly supporting thousands of farmers, distributors, and retailers through its supply chain. Its commitment to sourcing locally and promoting backward integration has also contributed to agricultural development in Nigeria.
Promasidor Nigeria is deeply committed to corporate social responsibility (CSR). Its initiatives focus on nutrition, education, and community development, including school feeding programs, child health campaigns, and partnerships with local NGOs to improve access to fortified foods and nutrition awareness.
Promasidor Nigeria remains a leading player in the FMCG sector, consistently recognized among Nigeria’s Top 50 Brands, reflecting its consumer trust, brand equity, and operational excellence.
Through its iconic brands, commitment to nutrition, and investment in local communities, Promasidor Nigeria remains not just a food manufacturer but a key partner in improving health, economic growth, and sustainable development in Nigeria.
