Toyota Nigeria- Top50 Brands 2025
Toyota (Nigeria) Limited
Year of Establishment | 1996 as a wholly indigenous, privately owned entity |
Website | |
Headquarters | Lekki, Lagos (Ojulari Road, Lagos Peninsula) |
MD / CEO | Mr. Kunle Ade-Ojo |
Number of Branches / Operations Presence | Works through seven accredited dealership partners—Elizade, R.T. Briscoe, Omoregie Motors, Germaine Auto Centre, Kojo Motors, Mandilas Motors, Metropolitan Motors – all spread nationwide |
Areas of Interest | Sales of Toyota vehicles, after-sales services, genuine parts; includes service, DOJO training centre, assembly, and body & paint facility |
Countries of Operation | Operates exclusively in Nigeria; part of the global Toyota Motor Corporation network |
Annual Turnover / Revenue | Not publicly disclosed |
Number of Staff | Approximately 10,000 staff across Nigeria |
Marketing Budget | Not publicly disclosed |
Contact Address | Ojulari Road, Lekki Peninsula Scheme, Lagos, Nigeria |
Best Known As | Nigeria’s leading automotive brand and top automotive company of the decade; renowned for quality, reliability, and innovation |
Toyota (Nigeria) Limited was appointed by Toyota Motor Corporation as its sole distributor in Nigeria and it commenced operations in 1996 as a wholly indigenous and privately owned company.
In partnership with its seven accredited dealers: Elizade Nigeria Limited, R.T. Briscoe (Nig.) Plc, Omoregie Motors, Germaine Auto Centre, Kojo Motors, Mandilas Motors, and Metropolitan Motors Ltd, the company has consistently remained a forerunner and trailblazer in the marketing of Toyota products in the Nigerian automobile industry; focusing on the provision of exceptional services in auto sales, services, and genuine parts.
Our facilities and dealership network are spread across Nigeria; manned by a well-trained workforce of about 10,000. The company invested heavily in after-sales service delivery by constructing a global standard Service Centre in Lagos, which also doubles as a DOJO CENTRE, (a Japanese word for a place of immersive or experiential learning) where we offer specialized services to our customers and give on-the-job training to our dealers. Data garnered here helps us gain an insight into market trends to shape and create processes that best serve our customers and dealers. Our other investments are a parts depot, with a storage area of over 5,000 square metres, an assembly plant with two independent assembly lines and a solely body and paint training facility which is one of its kind in Nigeria and Africa.
The ingenuity and resourcefulness of the board of directors under the indefatigable chairmanship of Chief Michael Ade. Ojo OON, coupled with his vision, industry, and tireless commitment to the brand for over 50 years, paved the way for the acceptance and success of the Toyota brand in Nigeria.
Complementing the hard work of the board is a dynamic management team under the leadership of the Managing Director, Mr Kunle Ade-Ojo, who has set new standards in the industry. This dynamic Administrator has injected renewed verve and a rare sense of professionalism into the entire team of Toyota (Nigeria) Limited. This has impacted positively on the fortune of the multiple award-winning automobile brand as it has continued to break new grounds in the industry to the satisfaction of its customers.
