Promasidor Nigeria
| Rank | 32 |
| BSM Rating | 51.5 |
| YoY | +4 |
| Year of Establishment | 1993 |
| Website | www.promasidor.ng |
| Headquarters | Cowbell Way, Isolo Industrial Estate, Isolo, Lagos, Nigeria |
| MD / CEO | François Gillet (Appointed July 2024) |
| Operations Presence | Lagos Production Hub + Ikun Dairy Farm (Ekiti State); The farm is a strategic backward integration project revitalized to source raw milk locally. |
| Areas of Interest | Dairy (Cowbell, Loya, Miksi), Seasoning (Onga – Market Leader), Beverages (Top Tea), and Cereals (Sunvita). |
| 2025 Highlights | Cowbellpedia 2025 (“The Mega Minds” edition); Launch of Onga “One Pot, One People” national unity campaign (Oct 2025). |
| Group Turnover | Estimated >$1.2 Billion (Promasidor Group); Nigeria is the largest market. |
| Best Known As | The “People’s Brand” that pioneered affordable nutrition via sachets, now aggressively leading the charge in local dairy sourcing (Ikun Dairy) to reduce forex exposure. |
Promasidor Nigeria has consistently maintained its position as one of the most valuable and trusted food and beverage companies in Nigeria, a status reaffirmed by its popular product offerings, market leadership in powdered and fortified foods, and commitment to nutrition, quality, and community development.
Established in 1993, Promasidor Nigeria is a subsidiary of the Promasidor Group, a leading African food and beverage company with operations across the continent. Since its inception, the company has built a strong presence in Nigeria’s dairy and nutrition markets, focusing on providing high-quality, affordable, and nutritious products that meet the dietary needs of Nigerians.
Promasidor Nigeria’s flagship brands include Cowbell Milk, Loya Milk, Miksi, Onga seasoning, and Yumvita fortified milk drink, all of which have become household staples. Cowbell Milk, in particular, has maintained market leadership in the powdered milk category for decades, recognized for its quality, affordability, and nutritional value.
The brand operates modern production facilities in Lagos and other strategic locations, ensuring adherence to NAFDAC regulations, HACCP, and ISO quality management standards. These facilities emphasize hygiene, consistent quality, and safe food processing, reinforcing consumer confidence in Promasidor’s products.
Economically, Promasidor Nigeria contributes significantly to local employment, providing direct jobs to hundreds of Nigerians while indirectly supporting thousands of farmers, distributors, and retailers through its supply chain. Its commitment to sourcing locally and promoting backward integration has also contributed to agricultural development in Nigeria.
Promasidor Nigeria is deeply committed to corporate social responsibility (CSR). Its initiatives focus on nutrition, education, and community development, including school feeding programs, child health campaigns, and partnerships with local NGOs to improve access to fortified foods and nutrition awareness.
Promasidor Nigeria remains a leading player in the FMCG sector, consistently recognized among Nigeria’s Top 50 Brands, reflecting its consumer trust, brand equity, and operational excellence.
Through its iconic brands, commitment to nutrition, and investment in local communities, Promasidor Nigeria remains not just a food manufacturer but a key partner in improving health, economic growth, and sustainable development in Nigeria.
