Most Valuable Brand

MOST VALUABLE BRAND 2025

Dangote Industries Dangote Industries has once again emerged as Nigeria’s Most Valuable Brand, topping the 2025 TOP 50 BRANDS NIGERIA® ranking for the eighth consecutive year. With a Brand Strength Measurement (BSM) Index of 86.3, Dangote retained its lead as the nation’s industrial powerhouse and one of Africa’s most recognizable corporate names. The TOP 50 […]

Most Popular Brand

IWOSS REBRAND

Making Nigeria the IWOSS Capital of the World: A New Era of Renewed Hope Nigeria, Africa’s largest economy and most populous country. Presently the 31st largest economy in the world and projected to achieve top 5 in 50 years. With a youthful and vibrant population, the country has the potential to become a global leader […]

Brand To Watch

BRAND TO WATCH 2025

Nigeria’s Most Popular Brands 2025 – The Power and Meaning of Popularity Brand popularity refers to the extent to which a brand is well known, liked and preferred by its target audience. It’s a reflection of the level of public awareness, acceptance and preference for a brand, compare with others. The unveiling of Nigeria’s 50 […]