TOP OF MIND (TOM) SURVEY AND ITS IMPORTANCE IN BRAND RESEARCH Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular brand category or industry. It is a key metric used to measure brand awareness […]
Decoding Brand Valuation and its Significance for Top-Rated Brands in Nigeria Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target audience. This considers factors like customer satisfaction, brand awareness, brand loyalty, and how well the brand delivers on its […]
THE RESILIENCE NAIJA SPIRIT IN THE FACE OF ECONOMIC DOWNTURN. This Naija spirit, has been a Nigeria’s identity for generations, driving individuals to overcome adversities and achieve success against all odds. The Naija spirit is not just a slogan; it is a defining characteristic of Nigerians that has enabled us to navigate through economic downturns […]
Building a sellable Brand Architecture with examples – Brand master class series Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation […]
HOW TO BUILD A TOP BRAND – with real examples The brand which is a promise of value is what people are actually buying in a product or services. It is the justification that help customers to validation their buying decisions. Buyers could be mostly impulsive, the rationality they need for their decision is the […]
In today’s interconnected world, creating a global brand is becoming increasingly important for businesses looking to expand their reach beyond their home markets. Singapore and South Korea are two examples of countries that have successfully built global brands, and Nigeria can learn valuable lessons from their experiences. The Making of a Global Brand: Singapore’s Story […]
