Dufil Prima Foods- Top50 Brands 2025
Dufil Prima Foods Limited
Year of Establishment | 1996 |
Website | |
Headquarters | 44 Eric Moore Road, Surulere, Lagos, Nigeria |
MD/CEO | Deepak Singhal (CEO) (Top 50 Brands Nigeria) |
Number of Branches / Operations Presence | Structured through multiple manufacturing units: earlier merged its subsidiaries into one entity in 2022; operations include facilities in Ota, Kaduna, Port Harcourt, and others. No branch network per se |
Areas of Interest | Production & distribution of noodles (Indomie, Minimie), pasta (Power Pasta), edible oils (Power Oil), snacks (Minimie chin-chin), flour & cassava-based products, seasoning, plus print and oil processing through subsidiaries |
Countries of Operation | Nigeria (primary); international subsidiaries include Ghana, Singapore, and Dubai (via De United Foods GH, Enriched Pte Ltd, Infinity FZCO) |
Annual Turnover | Over US$160 million in revenue |
Number of Staff | Over 5,000 employees |
Marketing Budget | Not publicly disclosed |
Contact Address | 44 Eric Moore Road, Surulere, Lagos, Nigeria |
Best Known As | Nigeria’s leading instant noodle manufacturer (Indomie) and a diversified FMCG powerhouse across noodles, pasta, oil, snacks, and more |
Dufil Prima Foods Limited has consistently maintained its position as one of the most valuable and influential food manufacturing companies in Nigeria, a status reaffirmed by the dominance of its flagship product, Indomie Instant Noodles, and its continuous contributions to food security, employment, and economic growth.
Established in 1993, Dufil Prima Foods is a joint venture between Tolaram Group of Singapore and Salim Group of Indonesia. The company introduced Indomie Instant Noodles to Nigeria at a time when instant noodles were largely unfamiliar to the local market. Over three decades later, Indomie has become a household name and the undisputed market leader in Nigeria’s noodles segment, commanding the loyalty of millions of consumers.
With multiple state-of-the-art production plants in Lagos, Port Harcourt, and Kaduna, Dufil Prima Foods has achieved nationwide coverage, ensuring that its products are accessible to households across Nigeria. The company also maintains an extensive distribution network and employs thousands of Nigerians, while indirectly supporting millions of livelihoods across its value chain.
Beyond noodles, Dufil Prima Foods has expanded its product portfolio to include Minimie Chin Chin, Power Oil, Hypo bleach, and other consumer products, further solidifying its place in Nigeria’s FMCG landscape.
The company has also invested heavily in corporate social responsibility (CSR). Through initiatives such as the Indomie Independence Day Award (IIDA), it recognizes and rewards children who have demonstrated exceptional acts of bravery and heroism. This annual award has become one of Nigeria’s most celebrated CSR initiatives, inspiring hope and national pride. Additionally, the company supports education, youth empowerment, and health programs across the country.
Dufil Prima Foods has earned multiple awards, including repeated listings among the Top 50 Brands in Nigeria, recognition for brand loyalty and consumer satisfaction, and commendations for its role in local manufacturing and economic empowerment.
Through its iconic products, strong community impact, and continuous innovation, Dufil Prima Foods remains not just a market leader in Nigeria’s FMCG industry but also a symbol of resilience, cultural relevance, and consumer trust.
