Sevenup – Top50 Brands 2025
Seven-Up Bottling Company (SBC)
Year of Establishment | Oct. 1st , 1960 |
Website | |
Headquarters | 247 Moshood Abiola Way, Ijora, Apapa, Lagos, Nigeria |
MD/CEO | Sari El-Khalil, appointed effective July 1, 2025 (succeeds Ziad Maalouf) |
Number of Branches / Operations Presence | 9 state-of-the-art bottling plants and over 200 distribution depots nationwide |
Areas of Interest | Manufacturing and distribution of soft drinks: Pepsi, Seven-Up, Mirinda, Mountain Dew, Teem, H2oh!, Aquafina, etc.; plus diversification with home and personal care brand “2Sure” since 2020 |
Countries of Operation | Operates within Nigeria only |
Annual Turnover | Not publicly disclosed |
Number of Staff | Approximately 3,500 employees |
Marketing Budget | Not publicly disclosed |
Contact Address | Same as headquarters: 247 Moshood Abiola Way, Ijora, Apapa, Lagos, Nigeria; Phone: 0805 6900 900 / 0806 6900 900; Email: info@sevenup.org |
Best Known As | One of Nigeria’s largest independent soft drink manufacturers and distributors, known for iconic brands like Pepsi and 7Up and for its long-standing cultural presence since independence in 1960 |
Seven-Up Bottling Company (SBC) is one of the most valuable and innovative beverage companies in Nigeria, a status reaffirmed by its market dominance, global partnerships, and customer-focused strategies. Founded in 1960, the same year Nigeria gained independence, Seven-Up Bottling Company began operations with its first factory in Ijora, Lagos. Today, it has grown into one of Nigeria’s largest bottling and beverage manufacturing companies, with nine state-of-the-art plants spread across the country and a distribution network that ensures its brands are available in every part of Nigeria.
SBC is best known as the bottler of some of the world’s most iconic soft drink brands under its partnership with PepsiCo International, including Pepsi, 7Up, Mirinda, Mountain Dew, Aquafina Water, Lipton Iced Tea, and Rockstar Energy Drink. These brands have become household names in Nigeria, enjoyed by millions daily.
Over the years, SBC has consistently invested in innovation and quality improvement. It has introduced new packaging designs, healthier drink alternatives, and stronger logistics infrastructure to meet Nigeria’s growing demand. The company has also embraced digital marketing and youthful brand positioning.
In line with global sustainability trends, Seven-Up Bottling Company has embarked on several environmental and social responsibility initiatives. It has invested in recycling programmes, energy-efficient production systems, and water stewardship to minimize its ecological footprint. Its “Pepsi Recycling Program,” in collaboration with other stakeholders, promotes circular economy practices and creates jobs for young Nigerians in the waste management sector.
SBC has continued to support educational initiatives, youth empowerment programmes, and health campaigns across the country. During the COVID-19 pandemic, the company provided relief materials, beverages, and funding support to frontline workers and vulnerable communities.
Seven-Up Bottling Company’s excellence has earned it repeated recognition as one of the Top 50 Brands in Nigeria and awards for brand strength, customer satisfaction, and corporate governance.
Through its wide brand portfolio, strategic investments, and social impact, Seven-Up Bottling Company remains not just a beverage leader but also a symbol of resilience, innovation, and cultural connection in Nigeria.
