Multichoice Nigeria- Top50 Brands 2025
MultiChoice Nigeria
Year of Establishment | Launched in Nigeria in 1993 |
Website | |
Headquarters | Plot 1381 Tiamiyu Savage Street, Victoria Island, Lagos, Nigeria |
MD / CEO | John Ugbe |
Number of Branches / Presence | Over 1,000 employees in Nigeria, supported by a network of 12,000+ dealers, retailers, installers, sales agents, and “Sabimen” |
Areas of Interest | Operator of premium entertainment platforms: DStv, GOtv; content production via M-Net & Africa Magic; creative industry development through MultiChoice Talent Factory (MTF); sports promotion |
Countries of Operation | Operates within Nigeria; part of MultiChoice Group servicing 50 Sub-Saharan African markets |
Annual Turnover | Approx. USD 697.8 million |
Number of Staff | Over 1,000 employees directly; over 20,000 jobs created indirectly across supply chain |
Marketing Budget | Not publicly disclosed |
Contact Address | Plot 1381 Tiamiyu Savage Street, Victoria Island, Lagos, Nigeria |
Best Known As | Nigeria’s leading pay-TV provider, delivering rich local-language content (via Africa Magic) and nurturing creative talent through platforms like Big Brother Naija and AMVCA |
MultiChoice Nigeria a subsidiary of Multichoice Group, a dominant pay-TV srvice provider is one of the most valuable and influential entertainment brands in Nigeria, a status reaffirmed by its local content production, and contributions to the nation’s creative economy. Over the years, it has transformed the Nigerian television landscape, providing millions of households with access to high-quality entertainment, news, documentaries, and sports since its stablishmnt in 1993.
The brand’s impact is most visible in its investment in local content. It has heavily supported Nollywood, Africa’s largest film industry, by commissioning original productions, airing thousands of hours of local films and series, and investing in storytelling that reflects Nigerian culture and values. Channels such as Africa Magic have become synonymous with African entertainment, showcasing films, dramas, reality shows, and series that resonate with audiences.
In sports, MultiChoice Nigeria, through its SuperSport brand, has revolutionized access to local and international competitions. It is the biggest investor in Nigerian sports broadcasting, offering live coverage of the English Premier League, UEFA competitions, La Liga, and local leagues. The company has also sponsored grassroots football initiatives, including the GOtv Boxing Night, providing platforms for Nigerian athletes to showcase their talents.
The company is also a leader in corporate social responsibility (CSR). Through the MultiChoice Talent Factory (MTF), it trains young filmmakers and creatives across Africa, equipping them with skills for global competitiveness. It has also supported educational initiatives, community projects, and humanitarian responses, including food and relief donations during the COVID-19 pandemic.
MultiChoice Nigeria has been repeatedly recognized as one of the Top 50 Brands in Nigeria, earning awards for Excellence in Entertainment, Corporate Social Impact, and Customer Service Innovation.
Through its world-class platforms, investment in local talent, and commitment to shaping Nigeria’s cultural narrative, MultiChoice Nigeria remains not just a pay-TV leader but also a driving force in the country’s creative and entertainment industries.
