NEW ENTRANTS 2025
New Entrants – Thisday Media Group & Moniepoint –
The 2025 edition of the Top 50 Brands Nigeria® ranking has once again set the stage for Nigeria’s strongest corporate performers. While familiar names like Dangote, MTN, Airtel, Globacom, Access Bank, and Coca-Cola continue to dominate, this year’s report sees the arrival of two new entrants into the elite list: Thisday Media Group and Moniepoint.
Their entry reflects the dynamism of Nigeria’s corporate landscape and also shows how relevance, innovation, and brand strength continue to reshape the market.
Thisday Media Group – A Formidable Media Force in Nigerian Media
Ranked impressively on the 23rd positiin, Thisday Media Group makes a powerful debut into the Top 50. With a BSM Index of 53.8, Thisday stands out as one of the most influential voices in Nigeria’s media landscape.
Founded as a flagship print and digital media brand, the brand with its popular Aris Television has grown into a nationally trusted source of news, analysis, and thought leadership. Its influence extends beyond journalism into agenda-setting conversations on governance, business, and nation-building.
Why Thisday Made the Cut:
- National Reach: Strong circulation and digital presence across Nigeria, with its popular Arise TV channels.
- Online Engagement: Thisday has a formidable online presence, attracting large followership as a media brand
- Category Leadership: As a respected daily and TV station, Thisday has defined benchmarks for credibility and thought-provoking reporting.
- Brand Perception: Recognized as a platform for thought leaders, policymakers, and corporate executives.
- Cultural Relevance: Its popular THISDAY Annual Awards for Excellence had brought in various world leaders, including former UN secretary general, former US president, world renowned entertainers like Beyonce among others
Moniepoint – Made in Nigeria Fintech Powerhouse
Debuting at 38th position, Moniepoint with a BSM Index of 49.6 represents the growing power of Nigeria’s fintech sector.
Moniepoint has rapidly grown into one of the most trusted digital financial platforms in Nigeria, serving individuals and SMEs with seamless payments, banking services, and financial solutions. Its inclusion in the Top 50 highlights how innovation and accessibility are driving new leaders in the Nigerian market.
Why Moniepoint Made the Cut:
- Innovation & Technology: Pioneering digital tools that simplify financial transactions.
- Category Growth: Fintech is one of the fastest-growing sectors in Nigeria, and Moniepoint is at the forefront.
- Consumer Trust: Building credibility through reliability in payments and agent banking.
- National Spread: A wide agent network across Nigeria’s states has cemented its grassroots reach.
Moniepoint’s rise shows that digital-first brands can quickly achieve mainstream recognition by solving real consumer pain points and building trust.
Why New Entrants Matter in Nation Branding
The includion of Thisday Media Group and Moniepoint into the 2025 Top 50 Brands Nigeria® demonstrates that brand value is not static. Emerging players with innovation, credibility, and reach can challenge long-established giants and carve their space in Nigeria’s brand hierarchy.
For consumers, it means greater choice and innovation. For Nigeria, it reflects a vibrant corporate ecosystem where both traditional institutions (like media) and disruptive innovators (like fintech) thrive side by side.
Thisday Media Group and Moniepoint may be new to the Top 50 Brands Nigeria®, but their debut is no accident. They embody the qualities of relevance, resilience, and impact – the same traits that define Nigeria’s most valuable brands.
This is a strong signal that in a dynamic economy like Nigeria’s, new leaders will always rise to challenge the statoscope
