IWOSS REBRAND

Making Nigeria the IWOSS Capital of the World: A New Era of Renewed Hope

Nigeria, Africa’s largest economy and most populous country. Presently the 31^st largest economy in the world and projected to achieve top 5 in 50 years. With a youthful and vibrant population, the country has the potential to become a global leader in the industries without smokestacks (IWOSS) sector. IWOSS are industries that are service-based in nature and do not require heavy manufacturing or pollution. They are often highly innovative and technologically advanced, and they offer the potential to create millions of jobs and generate billions of dollars in economic growth.

Despite its vast potential, Nigeria has been plagued by a number of challenges, including corruption, insecurity, and a lack of infrastructure investment. These challenges have hampered the country’s economic development and prevented it from realizing its full potential.

However, a new era of hope and opportunity is now dawning for Nigeria. The country’s new government has made rebranding and economic diversification a top priority. And IWOSS offer a unique opportunity for Nigeria to achieve both of these goals.

Why IWOSS?

IWOSS are the future of work. They are the industries that are driving economic growth and creating jobs around the world. IWOSS are also the industries that are most resilient to economic shocks, such as the COVID-19 pandemic as we had 2 years ago.

There are a number of reasons why Nigeria is well-positioned to become the IWOSS capital of the world. First, the country has a large and young population who are also ambitious and eager for success. Second, Nigeria has a growing middle class with disposable income, a 2022 survey by the African Development Bank, AfDB, shows that the middle class makes up about 23% of the population. Third, Nigeria is a major hub for innovation and entrepreneurship as can be seeing with the birth of startup every other day and the level of internet penetration the country currently enjoy, among the fastest in the world. And fourth, Nigeria has a strategic location in Africa, giving it access to a vast and growing market.

Benefits of Branding Nigeria as the IWOSS Capital of the World

Branding Nigeria as the IWOSS capital of the world would have a number of benefits for the country, including:

• Job creation: IWOSS are highly labor-intensive industries, and they have the potential to create millions of jobs for youthly, internet inclined Nigerian population.
• Economic growth: IWOSS are also highly productive industries, and they have the potential to generate billions of dollars in economic growth for Nigeria.
• Diversification: IWOSS represent a diverse range of industries, and they can help Nigeria to reduce its dependence on oil and gas exports.
• Technology transfer: IWOSS are often at the forefront of technological innovation, and branding Nigeria as the IWOSS capital of the world would attract foreign investment and technology transfer to the country.
• Global influence: Branding Nigeria as the IWOSS capital of the world would raise the country’s profile on the global stage and make it more attractive to tourists, but particularly investors.

How to Make It Happen

To make Nigeria the IWOSS capital of the world, the government needs to take a number of steps, including:

• Invest in education and skills training: The government needs to invest in education and skills training programs to ensure that Nigerians have the skills they need to succeed in IWOSS industries. He good thing is, an average Nigerian youth is interested and eager to learn the next big thing, particularly in the tech sector.
• Improve infrastructure: The government needs to improve the country’s infrastructure, including roads, especially power, and telecommunications. This will make it easier for IWOSS businesses to operate and grow.
• Create a supportive environment for innovation and entrepreneurship: The government needs to create a supportive environment for innovation and entrepreneurship. This includes reducing bureaucracy, providing tax incentives, and investing in venture capital funds. The ease of doing business initiative could be relaunched specifically for this purpose.
• Market Nigeria as the IWOSS capital of the world: The government needs to market Nigeria as the IWOSS capital of the world to foreign investors and tourists. This can be done through trade shows, investment conferences, and marketing campaigns. Estonia did this with e-Estonia, with its e-government, which seas the European Baltic Sea nation becoming a target for several startups, attracting foreign direct investment.

Conclusion

Branding Nigeria as the IWOSS capital of the world is a bold vision, but it is one that is achievable. Some of the most important requirement, a willing and vibrant population, is naturally there. With the right policies and investments in place, Nigeria can become a global leader in the IWOSS sector and create a better future for its people.