Features

Highlights

Consumer Goods: Dufil Prima Foods Takes the Lead

Dufil Prima Foods emerged as the top brand in the Consumer Goods category in the 2025 ranking[cite: 26], showing its strong position in a competitive sector.

          Best known for household staples like Indomie and power oils, Dufil Prima Foods has built a powerful brand presence through affordability, innovation, and effective distribution. [cite_start]Topping the category highlights its ability to remain relevant where consumer loyalty is driven by trust and quality[cite: 28, 30].
        

Automobile Category: Toyota Stands Alone

Again, the Automobile category is represented by a single brand - Toyota Nigeria, highlighting its exceptional strength and leadership within the sector[cite: 18, 19].

          Toyota has built a powerful reputation in Nigeria around durability, reliability, and value for money. [cite_start]As the sole automobile brand on the list, Toyota’s inclusion indicates its unmatched brand equity, trust, and enduring relevance in the Nigerian market[cite: 20, 21].
        

Building & Construction: Julius Berger Sets the Pace

At the forefront of the Building and Construction Services category is Julius Berger Nigeria Plc, which emerged as the leading brand and ranked 21st overall[cite: 3].

          Julius Berger’s position at the top shows its long-standing reputation for engineering excellence and quality delivery. [cite_start]With decades of experience, the brand has become synonymous with large-scale construction, road networks, and complex engineering solutions[cite: 4, 5].
        

Financial Services: Access Bank Plc Leads the Way

The Banking and Financial Services sector emerged as the most dominant category in the 2025 ranking, with Access Bank securing the top position[cite: 9, 11].

          Access Bank’s leadership is a reflection of its strong brand equity and deep customer connection. [cite_start]The sector's dominance highlights its critical role in Nigeria’s economy and the intense competition driving innovation and service quality[cite: 10, 12].
        