Rank 10 / 20FBSI®

Cowrywise

One of Nigeria's pioneering wealthtech platforms and the first fintech to receive a Fund/Portfolio Management licence from the Nigerian SEC

66.3

Fintech Brand Strength Index score

Cowrywise logo

Company profile

Established

2017

Headquarters

5C Reverend Ogunbiyi Street, Ikeja GRA, Lagos, Nigeria

Website

www.cowrywise.com

Operations

Digital wealth management platform operating in Nigeria, licensed by the Securities and Exchange Commission as a Fund/Portfolio Manager, with more than 800,000 users

MD / CEO

Razaq Ahmed, CFA, Co-founder & CEO; also President of CFA Society Nigeria

Business areas

Automated and goal-based savings, mutual funds in naira and US dollar-denominated assets, and, since 2025, direct retail stock trading on the Nigerian Exchange

Staff

Estimated at 100 to 250 employees

Cowrywise built its name on a simple pitch: take the mutual fund and structured savings products that used to be reserved for wealthy clients of traditional asset managers and put them on a phone for ordinary Nigerians. Founded in 2017 by Razaq Ahmed and Edward Popoola, the company came out of Ahmed's time as an investment analyst at Meristem, where he watched existing wealth managers build products that only made sense for a small, wealthy client base.

That approach earned Cowrywise a regulatory distinction early on: in 2021 it became the first fintech company in Nigeria to receive a Fund/Portfolio Management licence from the Securities and Exchange Commission, letting it manage pooled investor funds directly rather than through a third-party trustee. By the middle of 2026, the company said it had passed 800,000 users.

The past year has been about widening what users can actually do on the app. In mid-2025, Cowrywise announced it would let customers buy and sell shares directly on the Nigerian Exchange through a new Stocks feature, putting it in more direct competition with dedicated trading apps like Bamboo and Chaka. According to its Google Play listing, the stock product now covers more than 140 companies listed on the exchange.

On the leadership side, co-founder and CEO Razaq Ahmed was elected president of CFA Society Nigeria in March 2025. Compared with the larger, more heavily funded fintechs on this list, Cowrywise has grown deliberately rather than dramatically, staying focused on a single market and a specific niche: making mutual funds and, more recently, stocks, accessible to Nigerians who were previously locked out of formal investment management.

Pillar breakdown

Consumer Perception68.0
Market Presence52.0
Reputation80.0
Innovation68.0
Brand Commitment66.0
ESG64.0