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Brand strength measurement · 2026

Top 50 Brands Nigeria® 2026

⌕
BrandBSM IndYoY
01DDangote89.7-02MMTN81.8-03AAirtel76.3-04GGlo76.1-05AAccess74.7-06ZZenith72.9-07BGBUA Group70.4-08FFirstBank70.3-09CCoca-Cola69.2▲ 1%10UUBA68.7▼ 1%11GGTCO68.6-12DDufil68.5-13NBNigerian Breweries68.0-14NNestlé63.2▲ 1%15U7Up61.8▲ 2%16OOPay59.3▲ 15%17RRite58.0▲ 5%18UUnilever57.1▼ 2%19TToyota57.0-20GGuinness56.9▼ 2%21CChannels56.3▼ 1%22JBJulius Berger56.1▼ 1%23FFrieslandCampina56.0▼ 9%24FFMN56.0▲ 1%25MMoniepoint55.3▲ 13%26OOando55.3▲ 3%27FFlutterwave52.1-28TThisDay50.1▼ 5%29TGTGI Group49.1▼ 5%30TTecno48.8▲ 6%31SSamsung48.5▼ 3%32FFidelity48.4▲ 5%33UUAC48.3▲ 4%34SSterling48.2▼ 1%35EEcobank48.2▲ 1%36UBUnion Bank47.9▲ 3%37TTotalEnergies47.5▼ 7%38LLafarge47.5▲ 5%39SIStanbic IBTC46.5▲ 1%40WBWema Bank46.5▲ 4%41FFCMB46.4▼ 5%42PPromasidor46.3▼ 8%43OOlam46.3-44CCadbury45.6▼ 2%45SShell45.1-46AMAXA Mansard44.9▼ 1%47LLeadway44.0▲ 2%48HCHi-Tech Construction42.1-49APAir Peace41.9-50AIAIICO Insurance40.8▼ 3%
Rank 01Conglomerates
Dangote logoDangote

89.7

Brand Strength Measurement (BSM)

Year-on-year movement-
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NIGERIA®

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