Top 50 Brands Nigeria® · 2026

#04

Glo

Telecoms

Nigeria's leading indigenous telecommunications operator, notable for remaining wholly and continuously owned by its founder since 2003

Brand Strength Measurement

76.1/100

Rank #4 of 50Steady

2026 rank

#4 / 50

BSM index

76.1

Sector

Telecoms

Momentum

Steady

The brand story

The Glo story

Globacom was founded on 29 August 2003 by Dr Mike Adenuga Jr., introducing per-second billing to a Nigerian market previously locked into per-minute charging, and has operated continuously as a privately held company ever since, with Adenuga retaining full ownership across the company's 23-year history. Its principal infrastructure asset remains the Glo-1 submarine cable, Africa's first privately owned undersea cable system, connecting Nigeria directly to Europe via Ghana and Portugal.

Globacom's competitive position has shifted in recent years: with roughly 23.18 million active subscribers and a 12% market share as of April 2026, it now trails both MTN, at 95.7 million subscribers and a 52% share, and Airtel, at 63.6 million subscribers and a 34% share, a change from its earlier standing as Nigeria's second-largest operator. Even so, the company recorded the highest net addition of internet subscribers among Nigeria's major operators in May 2026, attributed to sustained investment in network modernisation.

To mark its 23rd anniversary in August 2026, Globacom unveiled a new brand philosophy, 'Never Settle For Less,' alongside product and service upgrades. Chairman Mike Adenuga holds the Grand Commander of the Order of the Niger, one of Nigeria's highest national honours; Forbes estimated his net worth at $6.8 billion at the end of 2024, and his business interests beyond Glo include Conoil, a publicly traded petroleum marketing and exploration company, and a stake in Sterling Financial Holding.

“Nigeria's leading indigenous telecommunications operator, notable for remaining wholly and continuously owned by its founder since 2003”

Glo logo

Glo

Brand profile

Established

Founded 29 August 2003

Headquarters

Mike Adenuga Tower, 1 Mike Adenuga Close, Off Adeola Odeku Street, Victoria Island, Lagos

Website

www.gloworld.com

Leadership

Dr Mike Adenuga Jr., GCON, Chairman; Bella Disu, Executive Vice Chairman

Operations

Nigeria (primary market) and Benin; roughly 23.18 million active subscribers as of April 2026

Business areas

Mobile voice and data (Glo Mobile), broadband (Glo Broad Access), enterprise and international connectivity (Glo Gateway), and the Glo-1 submarine cable

Staff

Approximately 3,300–4,500 employees

Where Glo ranks#4 of 50
#50 · 40.8#1 · 89.7

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