Top 50 Brands Nigeria® · 2026

#02

MTN

Telecoms

Nigeria's largest telecommunications operator by subscriber base and the most popular brand in the country

Brand Strength Measurement

81.8/100

Rank #2 of 50Steady

2026 rank

#2 / 50

BSM index

81.8

Sector

Telecoms

Momentum

Steady

The brand story

The MTN story

After a brutal 2024 marked by a collapsing naira and a ₦400.4 billion full-year loss, MTN Nigeria staged one of the sharpest corporate recoveries in the country's recent history. Full-year 2025 revenue rose 54.9% to ₦5.20 trillion, EBITDA more than doubled to ₦2.74 trillion, and the company swung to a record ₦1.11 trillion profit (earnings per share moved from a loss of ₦19.05 to a positive ₦53.07), resuming dividend payments for the first time since the crisis. A 50% tariff adjustment approved by regulators in January 2025, a new national roaming agreement, and reduced foreign-currency exposure all drove the turnaround, with data revenue surging 74.5% to ₦2.78 trillion, now more than half of service revenue, and MoMo fintech revenue up 79.7% to ₦191.27 billion.

That momentum carried into 2026, with the company posting its best-ever half-year performance (₦1.09 trillion in profit before tax, up 75.4%, on revenue of ₦2.99 trillion) and a subscriber base climbing toward 97 million, comfortably ahead of Airtel as Nigeria's dominant operator with just over half the national market. More than ₦1.6 trillion has been invested in network capacity since the start of 2025, pushing the network past 62,000 base stations and population coverage to 93.7% on 2G, 87.6% on 3G, 84.6% on 4G, and a still-early 12.8% on 5G, with CEO Karl Toriola candid that the strategy is to build capacity ahead of demand.

2026 also marked MTN Nigeria's 25th year of commercial operations, a milestone framed less as a victory lap and more as a marker of how far the country's telecoms infrastructure has come since 2001. The company was recognised as the Nigeria Revenue Service's Most Compliant Taxpayer after contributing ₦878.7 billion in taxes and levies in 2025, entering the rest of the year as both the country's most valuable multinational brand and a business that has decisively put its worst year behind it.

“Nigeria's largest telecommunications operator by subscriber base and the most popular brand in the country”

MTN logo

MTN

Brand profile

Established

2001

Headquarters

MTN Plaza, Awolowo Road, Ikoyi, Lagos

Website

mtn.ng

Leadership

Dr Karl Olutokun Toriola

Operations

Nigeria (subsidiary of MTN Group, present across 16 African and Middle Eastern markets); over 62,000 base stations, 16 switching centres, and 43,000km+ of fibre

Business areas

Mobile voice and data, broadband, digital services, and MoMo mobile financial services

Annual turnover

₦5.20 trillion total revenue (FY2025, up 54.9% from ₦3.36tn in 2024)

Staff

~1,900 direct employees

Where MTN ranks#2 of 50
#50 · 40.8#1 · 89.7

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