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Blogs

Why Nigeria’s Future Depends on Strategic Nation Branding – The...

Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it...

• BY Taiwo oluboyede

Business News

Rebranding Nigeria- shorter

Revitalizing Nigeria’s Image: The Power of Nation Branding Nation branding is the strategic endeavor to shape a country’s global perception,...

• BY Taiwo oluboyede

Blogs Business News

Top 15 Most Consistent Brands in Nigeria | 2013 –...

15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a...

• BY Taiwo oluboyede

Blogs

UNDERSTANDING TOP OF MIND

TOP OF MIND (TOM) SURVEY AND ITS IMPORTANCE IN BRAND RESEARCH Top of mind (TOM) is a term used in...

• BY Taiwo oluboyede

Business News

Brand Value

Decoding Brand Valuation and its Significance for Top-Rated Brands in Nigeria Brand rating and evaluation is like giving a report...

• BY Taiwo oluboyede

Business News

This Naija spirit

THE RESILIENCE NAIJA SPIRIT IN THE FACE OF ECONOMIC DOWNTURN. This Naija spirit, has been a Nigeria’s identity for generations,...

• BY Taiwo oluboyede

Blogs

Building a sellable Brand Architecture with examples

Building a sellable Brand Architecture with examples – Brand master class series Brand architecture is the arrangement and structure of...

• BY Taiwo oluboyede

Blogs

HOW TO BUILD A TOP BRAND

HOW TO BUILD A TOP BRAND – with real examples The brand which is a promise of value is what...

• BY Taiwo oluboyede

Brand To Watch

In today

In today’s interconnected world, creating a global brand is becoming increasingly important for businesses looking to expand their reach beyond...

• BY Taiwo oluboyede