The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on its promise to consumers. This evaluation is a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its […]
Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it in a positive light, such that resonates with diverse audiences. This process involves a careful blend of cultural elements that grant a nation a distinctive identity and relevance, leveraging marketing strategies to highlight specific facets […]
Revitalizing Nigeria’s Image: The Power of Nation Branding Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present it in a positive light to a diverse audience beyond its shores. It’s a fusion of cultural elements that gives a nation a unique identity and relevance. This involves utilizing […]
15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a dynamic and ever evolving one. In this competitive environment, standing out from the crowd requires a commitment to excellence and a deep understanding of the consumer. Attaining the top might be achievable, but maintaining there […]
TOP OF MIND (TOM) SURVEY AND ITS IMPORTANCE IN BRAND RESEARCH Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular brand category or industry. It is a key metric used to measure brand awareness […]
Decoding Brand Valuation and its Significance for Top-Rated Brands in Nigeria Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target audience. This considers factors like customer satisfaction, brand awareness, brand loyalty, and how well the brand delivers on its […]
THE RESILIENCE NAIJA SPIRIT IN THE FACE OF ECONOMIC DOWNTURN. This Naija spirit, has been a Nigeria’s identity for generations, driving individuals to overcome adversities and achieve success against all odds. The Naija spirit is not just a slogan; it is a defining characteristic of Nigerians that has enabled us to navigate through economic downturns […]
Building a sellable Brand Architecture with examples – Brand master class series Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation […]
HOW TO BUILD A TOP BRAND – with real examples The brand which is a promise of value is what people are actually buying in a product or services. It is the justification that help customers to validation their buying decisions. Buyers could be mostly impulsive, the rationality they need for their decision is the […]
In today’s interconnected world, creating a global brand is becoming increasingly important for businesses looking to expand their reach beyond their home markets. Singapore and South Korea are two examples of countries that have successfully built global brands, and Nigeria can learn valuable lessons from their experiences. The Making of a Global Brand: Singapore’s Story […]
