Rank 07 / 20FBSI®

Kuda Bank

Nigeria's 'bank of the free', one of the country's earliest and best-known digital-only banks

69.2

Fintech Brand Strength Index score

Kuda Bank logo

Company profile

Established

2019

Headquarters

5 New Street Square, London, EC4A, United Kingdom (Kuda Technologies Limited, group parent); 151 Herbert Macaulay Way, Yaba, Lagos, Nigeria (Nigerian operating entity)

Website

www.kuda.com

Operations

Digital-only bank serving more than 7 million registered customers in Nigeria; also licensed to offer remittance and multicurrency wallet services in the United Kingdom, Canada and Tanzania

MD / CEO

Babs Ogundeyi, Co-founder & Group CEO; Musty Mustapha, Co-founder, Group CTO, and MD/CEO of Kuda Microfinance Bank

Business areas

Zero-fee digital banking, savings and budgeting tools, instant overdrafts and lending, debit cards, and cross-border remittances for the African diaspora

Annual turnover

Naira revenue nearly doubled to about ₦21.2 billion in 2024; the group narrowed its overall loss to about $5.83 million in 2024, down from $35.11 million in 2023

Kuda spent much of 2025 and 2026 tightening its belt rather than chasing headlines, and the numbers explain why. The digital bank narrowed its annual loss to roughly $5.83 million in 2024, an improvement of more than 80% from the $35.11 million it lost the year before, helped by its Nigerian business nearly doubling its naira revenue and cutting costs sharply.

That improving financial picture did not stop a hard reset in March 2026, when Kuda laid off hundreds of employees in a company-wide restructuring, with marketing losing nearly half its staff. The company described the move as a step to realign its organisation for its next phase rather than a response to financial distress, offering severance packages of up to seven months' pay.

On the regulatory side, Kuda ended 2025 and opened 2026 with a genuine step up. In late January 2026, the Central Bank of Nigeria upgraded Kuda Microfinance Bank from a unit licence to a national microfinance banking licence, part of a broader upgrade that also covered Moniepoint, OPay and PalmPay, letting Kuda open physical customer experience centres across Nigeria for the first time.

Taken together, the past year shows a company trying to grow up rather than simply grow. Kuda has spent it cutting losses, cutting staff, and picking up a heavier regulatory licence all at once, a combination that reflects the wider mood among Nigeria's digital banks as they move from a decade of rapid customer acquisition toward a harder test: proving they can run profitably at the scale they have already reached.

Pillar breakdown

Consumer Perception74.0
Market Presence62.0
Reputation60.0
Innovation76.0
Brand Commitment78.0
ESG65.0